Off to the Midwest! The story behind our Winnetka and Lake Forest stores
The story behind
Winnetka and Lake Forest...
Winnetka was easy! We already had a great manager, my old friend Laura Finnegan. Laura was very excited about opening a store and she was perfect for the job. We knew we had a customer there because we had had a lot of inquiries in Nantucket about opening in the Midwest and my family is from the Midwest, so it was a no brainer.
We opened up in Lake Forest for the same reasons as Winnetka. We had a great manager, and Laura could oversee it from Winnetka to help it get started. We were able to trust the manager, and Lake Forest was a huge success!